Marketing / Creative Direction / Design
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Soul - Fully Charged

I can’t tell you why the hamsters were still a thing when we made this spot, but I can tell you that the special effects budget is a lot of fun to work with. It seemed only right to do some Weird Science to launch the fully electric Kia Soul. A spot like this is also an Art Director’s dream. Plus, at the end of the shoot I got to keep that big red button.

CCO: Colin Jeffrey
ACD: Kriss Moller
CW: Courtney Pulver
AD: Mike Wilson