During my time at 72andSunny I helped launch the Google Home Hub and its companion user interface. Figuring out how to launch a new product is always a challenge, but it’s a special type of difficult when it has yet to be named, and you don’t know what it looks like. While we knew the basic functionality, we had a little access to the details and were left to make educated guesses throughout much of the process. As a whole, the task was a herculean effort involving an army of people. Our core creative team of 7 wrote and presented over 650 scripts during a 6 month period. They say what doesn’t kill you makes you stronger.

Creative Team:
Kriss Grove
Ashton Rose
Ben Sweitzer
Amy Travis
Jeff Pelton
Anna Vaughan
Myself