At Chiat, I helped launch Gatorade Bolt24, a new lifestyle product for Pepsi Co. It was a broad campaign that spanned almost every media. In addition to typical art direction and broadcast writing responsibilities, I got the chance to model, render and animate the product sequences for this first set.
The campaign also spanned an extensive set of OOH, Print, Digital and Social Assets.
A few months later we continued the campaign with a new set of broadcast spots and new athletes.