Marketing / Creative Direction / Design
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INFINITI Q50

To launch the all new Infiniti Q50 we asked Steph Curry to test drive it on a specially designed track. The catch was that his 5 year old daughter was the designer. True story. She drew it and then we went out and made it.

The second spot was mostly for fun and created out of spare time during another far less exciting shoot. And when I say spare time, I mean they gave me 20 minutes to capture what we needed.

Fun Fact: We asked Steph to drain a basketball through the sun roof and he shattered the windshield.

ECD: Nils Lovgren
CD: Michael Wilson
CD: Chelsea O'brien
CW: Mariangela McMurray
AD: Mackenzie Gire
CW: Alex Lee
AD: Christine Ramsey
Producer: Addison Born
Producer: Autumn Hines